Watch Making of Taaseer

Our Story

Wellness brand Taaseer, founded by two Afghani-origin cousins, offers both physical and spiritual wellbeing with a range of potent products.

Decades ago, in 1950, My grandfather migrated from his homeland in Kabul, Afghanistan, to India where he was posted as a district magistrate. My grandmother, his wife – an intuitive genius at concocting traditional home remedies for skin, hair and wellbeing – moved along with him as did several other members of our Yousufzai clan. No one could have predicted that, half a century later, we two members of the youngest generation would once again revive our grandma’s traditional Persian and Afghani home remedies and build a wellness brand out of it. It’s called Taaseer, and as the tagline goes, is made with Innayat and Khuloos, which not only mean ‘grace’ and ‘hearty’ but are also the names of the young founders behind the brand. These formulae were well-kept secrets for the past many generations in my family. I was born in Benaras and lived in various towns across India before my family settled in Delhi.

“When people had any skin or hair or health issues, they would come to my grandmother for solutions. The remedies she made were completely natural, safe and free from side effects.” It suddenly struck me that no one else in the family knew how to make all those wonderful recipes, if something happens to my grandmother due to age.” It was valuable knowledge that needed to be shared with the world.” It’s called Taaseer, and as the tagline goes, is made with Innayat and Khuloos, which not only mean ‘grace’ and ‘hearty’ but are also the names of the young founders behind the brand. These formulae were well-kept secrets for the past many generations in my family. I was born in Benaras and lived in various towns across India before my family settled in Delhi.

“When people had any skin or hair or health issues, they would come to my grandmother for solutions. The remedies she made were completely natural, safe and free from side effects.” It suddenly struck me that no one else in the family knew how to make all those wonderful recipes, if something happens to my grandmother due to age.” It was valuable knowledge that needed to be shared with the world.” Supported by my folks, I got together with my 26-year-old cousin Khuloos Khan and decided to launch a brand that brought the best of ancient Persian and Afghani wellness secrets to India. An avid traveller – my family is spread across the world and I have been to 47 countries myself. – I also began researching about the best of global beauty traditions including Ayurveda and Unani from India. Our an year-old brand Taaseer now offers fifteen products priced between Rs 150 and 3000, ranging from a potent tooth powder made with walnut bark, cardamom, dried neem, meswak and cloves to a perfume that aids in meditation and aligning chakras.

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